By Joseph L Wilson
Creating a good resource box where readers click on your links is probably one of the most challenging parts to article marketing. The sad part that I see every day is how many people get this step wrong. I've put together a list of do's and dont's that everyone should be using when creating a resource box. Depending on what your goal is with your article will depend on the type of resource box you use.
The goal of the resource box
I'm not going to go into the typical talk about what a resource box or call to action is. But what I do want to point out is that it has ONLY ONE goal and that is to get people to click on the links within it.
Promoting Yourself
If you want to build a brand for yourself, your name or want to promote yourself as an Author or writer the call to action will look like most others out there.
John Smith has been an expert widget builder for over 50 years, is a professor of Cogs and Gadgets at Widget University and is the founder of PerfectWIdgets.com, a site dedicated to providing top quality widgets at affordable prices.
Now even though this sounds very impressive, most internet markets should NOT being writing resource boxes like the one above. They are boring and unless you are wanting to promote yourself as an expert in your field that stay away from this type of resource box.
Promoting a Product
Most internet marketers and those who are using article marketing to drive traffic to their products or website should take a completely different tactic and style. The main goal is to talk about the product, the problem the problem solves, and how your link will help the reader with that problem.
You should try to provoke an emotional response and instill a desire in the reader to click the link in the article.
If your tired of getting laughed at because of your acne problem, even if you've tried every product out there, try my #1 recommend way to clear up your acne once and for all. Stop the embarrassment and clear up your skin by "Clicking Here"
Notice how much more exciting and dramatic the call to action is? It is effective and works every time no matter what your niche is or what your product is.
Keys to Writing Your Resource Box
Remember if you're promoting a product keep these things in mind:
* No one cares about you or your background (sorry, sad but true)
* The reader has a problem and needs it solved (and you have the answer)
* Your product will help the reader (get them to click your link)
If you follow the above guide lines when creating your resource box you will see more click throughs and have higher conversion rates than ever before.
The goal of the resource box
I'm not going to go into the typical talk about what a resource box or call to action is. But what I do want to point out is that it has ONLY ONE goal and that is to get people to click on the links within it.
Promoting Yourself
If you want to build a brand for yourself, your name or want to promote yourself as an Author or writer the call to action will look like most others out there.
John Smith has been an expert widget builder for over 50 years, is a professor of Cogs and Gadgets at Widget University and is the founder of PerfectWIdgets.com, a site dedicated to providing top quality widgets at affordable prices.
Now even though this sounds very impressive, most internet markets should NOT being writing resource boxes like the one above. They are boring and unless you are wanting to promote yourself as an expert in your field that stay away from this type of resource box.
Promoting a Product
Most internet marketers and those who are using article marketing to drive traffic to their products or website should take a completely different tactic and style. The main goal is to talk about the product, the problem the problem solves, and how your link will help the reader with that problem.
You should try to provoke an emotional response and instill a desire in the reader to click the link in the article.
If your tired of getting laughed at because of your acne problem, even if you've tried every product out there, try my #1 recommend way to clear up your acne once and for all. Stop the embarrassment and clear up your skin by "Clicking Here"
Notice how much more exciting and dramatic the call to action is? It is effective and works every time no matter what your niche is or what your product is.
Keys to Writing Your Resource Box
Remember if you're promoting a product keep these things in mind:
* No one cares about you or your background (sorry, sad but true)
* The reader has a problem and needs it solved (and you have the answer)
* Your product will help the reader (get them to click your link)
If you follow the above guide lines when creating your resource box you will see more click throughs and have higher conversion rates than ever before.
