By Joanne Burch
Have you ever wondered why no one visits your website or why you just can't seem to get noticed? Perhaps you need a copywriter who can write fresh, creative and mind-blowing copy that will ensure you can't be missed! Perhaps you need a new pair of eyes to take an objective look at what you offer and use their professional expertise to boost your brand.
Most companies have a website these days which means they need to have clever copy in order to drive traffic to their websites through the use of search engine optimisation (SEO) and keyword rich text. They will also probably use other forms of advertising and marketing to enhance their products and sell their brand.
Let's assume that you rely heavily on website visits - when someone hits one of your landing pages on your website, you have about five seconds in which to grab them or you've lost them. You need to make them visit you and then make it impossible for them to leave you.
If you're marketing using direct mail or postal services, then you need to make sure that your materials aren't confined to the recycle bin.
Written copy should always have a 'call to action' which is why the text needs to be persuasive and memorable. You want to make the reader love your product but you want to them act on the information they have and follow this through by using your services. At the very least, you want to make sure they remember you.
Your product could be the best in the world but without the correct marketing and copywriting, it will not reach its desired audience and it will sit on the shelf unnoticed.
So get yourself a copywriter and let them promote your brand to the widest and most appropriate audience.
I specialise in the education sector and I am also a freelance proof reader but I can write copy for all kinds of sectors and industries, given the right brief and the belief from you that your product can work.
Types of copy that I can write include:
* press releases (including full and extensive media lists);
* direct mail letters;
* website copy;
* punchy ads;
* newsletters;
* brochures and leaflets; and much more.
Good luck in promoting your business!
Jo Burch
http://copy-me-in.webs.com/
Most companies have a website these days which means they need to have clever copy in order to drive traffic to their websites through the use of search engine optimisation (SEO) and keyword rich text. They will also probably use other forms of advertising and marketing to enhance their products and sell their brand.
Let's assume that you rely heavily on website visits - when someone hits one of your landing pages on your website, you have about five seconds in which to grab them or you've lost them. You need to make them visit you and then make it impossible for them to leave you.
If you're marketing using direct mail or postal services, then you need to make sure that your materials aren't confined to the recycle bin.
Written copy should always have a 'call to action' which is why the text needs to be persuasive and memorable. You want to make the reader love your product but you want to them act on the information they have and follow this through by using your services. At the very least, you want to make sure they remember you.
Your product could be the best in the world but without the correct marketing and copywriting, it will not reach its desired audience and it will sit on the shelf unnoticed.
So get yourself a copywriter and let them promote your brand to the widest and most appropriate audience.
I specialise in the education sector and I am also a freelance proof reader but I can write copy for all kinds of sectors and industries, given the right brief and the belief from you that your product can work.
Types of copy that I can write include:
* press releases (including full and extensive media lists);
* direct mail letters;
* website copy;
* punchy ads;
* newsletters;
* brochures and leaflets; and much more.
Good luck in promoting your business!
Jo Burch
http://copy-me-in.webs.com/
